But as soon as I was there it was very relaxing. Williams's trademark clunky hardware fastenings were there in numbers that would make a risk - averse insurance man proud: This was a highly gathered collection.

It proved a roaring success. While just 10 percent of Moncler's sales come from Genius collections, the strategy introduced the brand to a younger demographic: now, 40 percent of brand customers are of the Gen - Z and Millennial generations. In addition, 50 percent of Genius customers are first - time purchasers of the brand and 40 percent have also purchased the brand's other products.

Being a digital - first company means brands must realise the first touchpoint for customers to be introduced to brands, is online. "This new approach requires a rapid organizational, cultural and technological evolution and opens us up to a future full of creativity, experimentation and "contamination" of content www.monclersoutlets.com as well as interactions with our consumers on all social channels.," the company said in its media release.

The journey of MONDOGENIUS began in Milan, where Alicia Keys - live from the Castello Sforzesco and in connection with Victoria Song in Shanghai - welcomed the audience and guided them on the journey.

Also braving the frost in New York was model Irina Shayk. If this room wasn't startling enough, the second one blew you - and the clothes - away. As they said via an email: "In 1952, Moncler Moncler Jacket was producing tents, sleeping bags and clothing for mountaineers and the factory workers created down - filled jackets for themselves to protect them against the cold while working.