I bought the company in 2003 and at the beginning, it was really something different but I immediately realised that the culture was already very strong and really interesting. Elements of it had to change, but I wanted to respect the DNA while improving the perception of the brand. From 2005 to 2009, we did a Moncler Jackets lot of things and the company culture evolved 100 percent.

The success of the model has inspired other companies across the industry to attempt a similar strategy, so Moncler is under pressure to deliver something new and novel each year. With that, JW Anderson and Rimowa will join the lineup, along with Copenhagen - based start - up Mate.bike, which sells electric bicycles. Returning www.monclersoutlets.com collaborators include 1952 by Veronica Leoni and Sergio Zambon, Grenoble by Sandro Mandrino, Simone Rocha, Craig Green, 1017 Alyx 9SM, Fragment Hiroshi Fujiwara and Richard Quinn.

Moncler has been protecting from the elements since 1952. The first down jackets were created to protect workers from the cold in a small Alpine factory in Monestier - de - Saint - Clermont, and that fundamental purpose has remained intact ever since. It's just got a lot better - looking.

Every element on the garment down to the zips were chosen solely because of how light it was." If Williams proved that luxury down jackets can inhabit the aesthetic universe of one of fashion's most attitudinal brands, Green made the case that the down jacket can, essentially, become anything - and that the material has uses outside of keeping the wearer warm. "I love things that are just whimsical and look like they used to do something but don't do anything anymore," Green said. "As people evolve and change there're so many things that we still have that we really don't need to function.