Chatting before the big reveal, Moncler's mastermind Remo Ruffini said that this event was the result - surprise, surprise - of a Covid - provoked pivot, thanks to the ongoing health security measures in China, where this launch had originally been scheduled as an all - live event.

Working with Moncler is very easy." So said Fujiwara of a collection that incorporated personal passions that included a biker made in conjunction with Lewis Leathers (so a double collaboration); a bomber embroidered with the cover art from Kool & the Gang's Spirit of the Boogie; and a sweater featuring the longitude and latitude of Fujiwara's favorite restaurant in Paris, L'Ami Louis.

"They're inkjet printers and the idea is that we are printing the look book live during the event," he explained. From conception, GENIUS has put a series of well - loved brands to www.monclersoutlets.com the test, welcoming them to rethink Moncler through their lens.

So we have used the Moncler technique to inflate pieces we have done in the past, like the hat from the Riviera collection (spring '15 womenswear) or the ruffled men's short with the knee - high boot (fall '14 menswear)." What we got was a glorious confection of J - Dubs lite: not in mental calories but in down - delivered weightlessness.

There is simplicity in the Moncler Outlet garments compared to previous seasons. That's when a sub - brand comes in useful. Moncler Genius is one of Ruffini's most daring moves since buying Moncler in 2003, when it was a struggling heritage brand nearing bankruptcy.