From a general standpoint, Digital marketing is the practice of identifying and satisfying customer needs. This is a particularly important task in the business context, as successful marketing efforts can drive inbound leads and attract a large customer case. The traditional marketing cycle involves an analysis of market orientation, product mix and business environment. Even though marketing has deep roots in business history and culture, digital marketing is a relatively new practice.With the explosion of digital technology—including widespread and pervasive use of computers and smartphones—businesses began to experiment with new marketing tactics. Thus, digital marketing was born.